Embraced by consumers worldwide, Capri-Sun holds a special place as a love brand in the hearts of many.

Recognizing the affinity shared by notable fans, I introduced the testimonial PR strategy, curating distinctive special edition pouches tailored exclusively to celebrity enthusiasts.

A notable success case lies in the ongoing relationship with Lando Norris, which sparked a highly impactful PR initiative and cascaded into more than 4m impressions.

Another example features the eminent rapper Capo-Plaza, who posted Capri-Sun on his feed on Instagram, reaching an estimated 400k and generating 260k likes after receiving a special gift from the Capri-Sun team.

The initiatives persistently amplify Capri-Sun's brand awareness, underscoring our ability in aligning the brand with influential figures and purposeful narratives.

All PR-Iniatives have been orchestrated in-house without any accompanying media spend.