With 63% of Americans aged 12 to 17 regularly using TikTok, this channels has become one of the most important Social Media channels over the last years. In light of this, I introduced and established Capri-Sun's global TikTok account, orchestrating a comprehensive approach with strategic planning, platform understanding and full in-house creative execution.

In a span of just six months, the strategy resulted into 29m organic impressions with an estimated media value of EUR 250k. This translated into an impressive average engagement rate of 11%, accompanied by a dedicated community of 350,000 followers. Notably, these results were achieved without any investment in paid media.

This achievement underscores my ability to harness trends and channel them into meaningful outcomes. By crafting content that genuinely resonated with the TikTok's dynamic user base, we cultivated a thriving digital community for Capri-Sun. Today, the total views have reached 1 billion, leading to a media value of EUR 900k.

Project
Capri-Sun TikTok account, global

Date
2022

Location
Capri-Sun AG

Role
Lead