As part of Somersby´s campaign “Isn´t that wonderful”, the global initiative was introduced in the Swiss market. With the quirky and fictional English Lord, ‘Lord Somersby’ was at the core of its marketing initiatives, storytelling elements have been coupled with a digital mindset and premium content was used to highlight the refreshing product.

With this campaign, there was a strong focus on the digital landscape with video display and social media coupled with outdoor platforms during the peak of the season in summer. To push sales, real-time OOH media planning was aligned with local store activities.

Project
Somersby: Isn´t that wonderful, CH

Date
2018/2019

Location
Saatchi & Saatchi Zürich

Role
Brand Manager