Grimbergen stands for moments of indulgence, deeply rooted in its legacy of quality and rich taste. As part of their new brand positioning, the objective of Grimbergen was to engage their audience in a new brand experience that is close to the product´s momentum.

Foodpairing was identified as one key occasion. In collaboration with renowned Swiss food enthusiast Thierry Fuchs, a new recipe booklet was developed that highlights foodpairing with different beer flavours. The recipes encouraged consumers to elevate their experiences with the taste of Grimbergen during the brand´s most relevant occasions. The content was used for trade support in tasting sessions, social media and owned media.

Project
Production Grimbergen Recipe Booklet

Date
2018

Location
Saatchi & Saatchi Zürich

Role
Brand Manager