Aligned with the global trends in social media and the rise of augmented reality, the 2023 Capri-Sun Global Promotion introduces an exciting Filter Edition. This special edition boldly reimagines the most beloved social media filters, inviting consumers to engage with them in an entirely new dimension for Capri-Sun.

This year's promotion spans across more than 25 markets, adopting a comprehensive 360° approach. It features 10 captivating on-pack designs securing attention on store shelves, while an interactive Capri-Sun AR filter adds a layer of gamified excitement for consumers. To amplify reach, the campaign further involved strategic influencer support, storytelling TVC and digital assets, and POS materials – all aligned with the brand positioning the taste of fun.

Since its launch in March 2023, the campaign has resonated succesfully with the target audience. Over 6 million Snapchat users have played the new Capri-Sun filter in France alone, reflecting the promotion's successful fusion of modern technology and in-store awareness.

Project
Global Promotion - Filter Edition

Date
2023

Location
Capri-Sun AG

Role
Lead