As the first Swiss sunscreen, Daylong™ was the market leader among sunscreen products in Switzerland just two years after its launch. As part of their ambitions in 2019, Daylong aimed for a higher brand value, increasing brand trust and accessibility through a content-driven creative approach.

Strategic guidance with guiding principles, research analysis, creative concepts and implementation.

Project
Daylong Brand Strategy, DACH

Date
2020

Location
Saatchi & Saatchi Zürich

Role
Brand Manager