In 2022, a noteworthy 78% of pet owners welcomed new companions during the pandemic. Acknowledging the enduring appeal of pets, especially within Capri-Sun's target audience, the annual global promotion theme was born: The Capri-Sun Pets Edition.

This global promotion made its debut across more than 25 markets. The release encompassed a diverse range of 10 on-pack designs, complemented by a storytelling TVC, digital assets, and POS materials. The campaign increased multiple key brand dimensions across all participating markets.

The Capri-Sun Pets Edition captures the spirit of bonding with our furry friends, creating an enchanting narrative that resonates with audiences globally.