The Swiss Card Association (ISK), consisting of partners such as American Express, Visa and Mastercard, is committed to promoting cashless payments with credit cards.

This campaign aimed to inform consumers, trade partners, media representatives and other interested parties about the advantages and the many possible uses of credit cards. The 360° brand experience surrounded the signature step called "The Cashless", highlighted the effortless ease of cashless payments for all scenarios. This central campaign element became a viral event thanks to carefully choreographed storytelling with influencers, owned media, TV commercials, consumer raffles and event sponsoring with a new developed song "Cashless Hero" on Spotify, creating more than 150k streams.

Project
Campaign

Date
2019

Role
Brand Manager

Location
Saatchi & Saatchi Zürich