The FIFA Women's World Cup™ is one of the many initiatives at Visa focused on celebrating women across the globe. The campaign aimed to align Visa with the empowerment of women in sports, highlight the company's commitment to diversity and inclusion and engage a wide audience through creative and memorable activations.

The localized DACH campaign aimed to resonate with the unique cultural and sporting preferences while aligning with the global campaign's objectives. Meeting its target audience, this campaign had a strong digital and social media focus, augmented with TV, partnerships, PR and brand activations with local clients such as UBS.

Project
Visa: Change the game, DACH

Date
2019

Location
Saatchi & Saatchi Zürich

Role
Brand Manager